In macOS Catalina, Apple has launched three Mac-specific apps: Apple Music, Apple TV, and Apple Podcast, which replace traditional iTunes. In the Windows system, iTunes is still in use, but maybe it will not be long before the iTunes of Windows will disappear.
Blogger Aggiornamenti Lumia announced on Twitter that Apple will launch a brand new App in the Microsoft Store, but they did not specify which app or apps. However, because Apple TV+, a service currently being promoted by Apple, does not have a special app that can be used in Windows, it is inevitable that people wonder whether the new app is an app that can play Apple TV+ programs. It is not impossible for the service to launch its own App and replace iTunes with Windwos.