Apple launched a new entry-level mobile phone iPhone SE (2nd generation) this year. Although it is an entry-level phone, it still carries the same A13 bionic chip as the iPhone 11, making it a popular model. Now according to a report by Counterpoint Research, more than 26% of iPhone SE buyers come from Android.
Affected by the epidemic this year, Apple's product release format is also different from the past, and iPhone SE was announced without an official press conference. That being said, its sales are still eye-catching, which surprised the research team. However, they still believe that the popularity of iPhone SE will not affect the sales of the new iPhone this fall because of the different positioning between the two.
In addition to more than 26% of buyers from the Android group, the report also shows that more than 30% of buyers are users of iPhone 6s or older models, again proving that Apple's product strategy this time is quite successful.