In order to retain players, Apple cancels Apple Arcade and multiple developer game contracts
01
Jul 2020

Kirsten Thomas

In order to retain players, Apple cancels Apple Arcade and multiple developer game contracts

According to a Bloomberg report today , a person familiar with the matter revealed that Apple has canceled the game contract between Apple Arcade and multiple developers earlier this year. As for the reason, the person reported that some developers have received news from Apple that their games are not the standard Apple is looking for. In other words, Apple is looking for works that can retain consumers and keep them subscribed.

Although there are more than one hundred games that can be played in Apple Arcade, there are few works that can become popular games. Coupled with this strategy change, it is clear that the user growth of the service is not ideal.

And some of these developers who have been cancelled contracts have also faced financial difficulties, and the recent epidemic has made the situation even more severe. However, the source pointed out that Apple still pays a certain amount of compensation according to the development progress of developers, and said that if the game can meet the new standards set by Apple in the future, there are still opportunities for cooperation.

As for whether Apple Arcade will eventually resurrect due to strategy changes, it will take time to verify, but as I have written , in addition to the need to strengthen the game quality of Apple Arcade, the rate of increase of new works is also a big problem, if you want to keep it Players, it is definitely not just a matter of game quality.