Facebook: iOS 14 may affect its advertising business
09
Aug 2020

Kirsten Thomas

Facebook: iOS 14 may affect its advertising business

iOS 14 will be launched this fall, but this year's iOS 14 also makes Facebook worry that it will affect its advertising business. Facebook Chief Financial Officer David Wehner mentioned to CNBC that Facebook is concerned that iOS 14 will allow users to choose to turn off the tracking function of Apps, which has a very negative impact on some advertisers who track browsing habits.

David Wehner said that the profit growth in the third quarter was originally set at 10%, but now it is expected that there may be a decline in the fourth quarter, mainly because iOS 14 will be officially launched this fall.