Apple's official concept map tells you how environmentally friendly packaging can be reduced
03
Nov 2020

Kirsten Thomas

Apple's official concept map tells you how environmentally friendly packaging can be reduced

I believe that the iPhone 12 series of smart phones released by Apple earlier, in the name of environmental protection, removed the charger from the packaging box, which caused great repercussions. In fact, Apple has also reduced the packaging box in the past to reduce transportation pressure. The concept map has also been released to let you understand more clearly.

Apple said that as long as the packaging is reduced, the space occupied can be reduced, and the free space can be used to transport more products at the same time, as shown below:

After shrinking the box

iphone 12 b

Original space occupied

iphone 12 box c

More products can be shipped at the same time

iphone 12 box d

iphone 12 box e

However, in the past, this concept was proposed by the MacBook Pro launched in 2008, and Apple did not remove any accessories from the box that year. Therefore, there was no negative voice at the time that Apple reduced costs in the name of environmental protection.